Whatsapp Me šŸ”—
Jothi Letchumi
šŸ“: Kuala Lumpur, Malaysia
šŸ“ž: +60 17 961 3275
Freelance Digital Marketing & Content Specialist
I turn digital overwhelm into momentum.
For 11+ years, I've partnered with businesses across the globe to build marketing systems that don't just work, they last. Think websites that actually convert visitors into customers, content strategies that cut through the noise, and documentation so clear your team stops asking the same questions twice.
What makes me different? I don't just execute tasks, I solve problems at the root. Whether it's SEO that climbs rankings, social media that sparks real conversations, or processes that free up your time, I build infrastructure designed to grow with you, not hold you back.
Core Expertise
What I Bring to Your Projects
With over a decade of hands-on experience working remotely with SMEs, startups, and established brands, I've developed a practical, results-focused approach to digital marketing. My strength lies in transforming abstract ideas into structured, actionable systems that deliver measurable outcomes. Whether you need a complete website build, a social media content calendar, SEO optimization, or comprehensive documentation, I approach every project with the same commitment to clarity, consistency, and quality.
Website Development
Complete site structuring from concept to launch, including content hierarchy, CMS setup, and conversion optimization. Experienced with WordPress, Webflow, and modern website builders.
Social Media Strategy
Content planning, calendar creation, copywriting, and visual coordination that builds brand presence and drives engagement across platforms.
SEO Foundations
Keyword research, on-page optimization, content structure, and technical SEO fundamentals that improve visibility and organic reach.
1
Video Content Planning
From concept development to scripting and production coordination, I create video frameworks that simplify creation and maintain consistency.
2
Brand Identity
Logo creation, visual alignment, and tone of voice development that ensures your brand communicates clearly and memorably.
3
Documentation Systems
SOP creation, process mapping, and compliance-ready documentation that empowers your team and ensures smooth operations.
My remote-first approach means seamless collaboration across time zones, clear project timelines, and comprehensive handovers that set your team up for long-term success.
Every deliverable is documented, structured, and built for sustainability.
Professional Journey
Experience That Delivers Results
Freelance Digital Marketing & Content Specialist
Algrid International | 2020 ā€“ Present | Remote
Delivering comprehensive digital marketing solutions for SMEs, founders, and remote teams on a project-based basis.
Built and structured complete websites for business and personal brands, planned and executed social media content strategies with copywriting, and established SEO foundations with optimized content structures.
Created video content concepts and scripts, designed logos and brand visuals, and produced detailed documentation including SOPs and internal guides.
Working model emphasizes fully remote collaboration, project-based engagements with clear timelines, and meticulously documented handovers that ensure client success beyond project completion.
Digital Marketing & Content Executive
Nexora Digital Solutions | 2017 ā€“ 2020
Managed comprehensive website content updates and CMS uploads, ensuring brand consistency and technical accuracy.
Created engaging social media visuals and captions that drove audience engagement.
Supported SEO implementation and optimization initiatives, improving organic search visibility.
Assisted with video production coordination and prepared internal and client-facing documentation that streamlined operations and communication.
Marketing & Communications Coordinator
Vertex Solutions Group | 2014 ā€“ 2017
Assisted with marketing collateral and brand asset creation, maintaining visual and messaging consistency.
Maintained website content via CMS platforms, ensuring accuracy and timely updates.
Drafted copy for emails, brochures, and internal documentation, and ensured brand consistency across all materials and touchpoints.
Working Philosophy
  • Remote-first mindset: Optimized for asynchronous collaboration and clear communication across time zones
  • Structured delivery: Every project includes clear milestones, deliverables, and comprehensive documentation
  • Quality focus: Attention to detail in execution, consistency in output, and clarity in all communications
  • Long-term thinking: Building systems and assets that scale beyond the initial engagement
Tools & Platforms
  • Design: Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
  • Productivity: Notion, Google Workspace, Asana, Trello
  • Web: WordPress, Webflow, Wix, Squarespace
  • Social: Buffer, Hootsuite, Later, Meta Business Suite
  • Analytics: Google Analytics, Search Console, social platform insights
Sample Work
Portfolio: Concept & Demonstration Projects
The projects showcased below are sample and concept builds created to demonstrate my strategic thinking, technical execution, and comprehensive approach to digital marketing challenges.
Each project represents the type of structured, results-focused work I deliver for clients.
Service Business Website
Project Type: Concept Website Build |
Industry: Professional Services
The Challenge: Service-based websites often suffer from unclear messaging and confusing navigation, leaving visitors uncertain about offerings and next steps.
The Solution: Created a clean, professional structure prioritizing information hierarchy and direct language. Delivered complete sitemap (Home, Services, About, Process, Contact), page-by-page content structure, homepage messaging framework, and visual layout concept.
The Impact: Visitors immediately understand the business value proposition, and the scalable structure supports easy maintenance and future growth.
Social Media Content System
Project Type: Concept Content System |
Industry: Consulting
The Challenge: Inconsistent posting schedules and unclear messaging erode audience trust and engagement on social platforms.
The Solution: Built a repeatable, low-friction content system around sustainable posting practices. Delivered defined content pillars, sample monthly calendar, 9 professionally designed Instagram posts, and written sample captions with strategic hashtag research.
The Impact: Eliminates guesswork, supports consistent brand presence, and enables long-term content sustainability without burnout.
Signal Series: Video Content Framework
Project Type: Video Content Concept |
Industry: Multi-sector
The Challenge: Teams recognize video's value but struggle with structure, scripting, and maintaining production momentum.
The Solution: Designed a short-form video framework featuring one clear idea per video. Delivered complete video series concept, curated topic list, sample scripts with call-to-action frameworks, and thumbnail design direction.
The Impact: Dramatically reduces production friction and makes recording approachable for teams without video experience.
RemoteOps Toolkit: Documentation & SOP System
Project Type: Internal Documentation System | Industry: Operations
The Challenge: Absence of clear documentation creates confusion, inefficiency, and unhealthy dependency on individual team members.
The Solution: Created comprehensive, reusable documentation focused on step-by-step clarity. Delivered detailed SOPs for website and social media workflows, complete client onboarding checklist, and customizable documentation templates.
The Impact: Dramatically improves operational consistency, accelerates training, and enables smooth team transitions and handovers.
"Each project demonstrates not just technical capability, but strategic thinking: the ability to diagnose core problems and build systems that solve them sustainably."
Let's Work Together
Whether you need a complete website build, a strategic content system, comprehensive SEO optimization, or detailed documentation that empowers your team, I'm here to help transform your vision into structured, actionable reality.
I work with businesses of all sizes: From ambitious startups to established enterprises, delivering remote-based digital marketing solutions that are practical, scalable, and results-focused.
Every project receives the same commitment to quality, clarity, and comprehensive documentation.
What to Expect
  • Initial consultation: Understanding your goals, challenges, and success metrics
  • Clear proposal: Detailed scope, timeline, deliverables, and investment breakdown
  • Structured execution: Regular updates, milestone reviews, and transparent communication
  • Comprehensive handover: Complete documentation, training materials, and ongoing support options

Ready to Start?
I'm currently accepting new projects for Q1 2026 and beyond. Remote collaboration available worldwide.
Response time: Within 24-48 hours
Project start: Depending on the agreement
šŸ“§ Email
Primary contact for project inquiries and collaboration discussions
šŸ“ Location
Kuala Lumpur,Malaysia (Remote)
Available for worldwide collaboration across all time zones
šŸ’¼ Work Model
Project-Based/ Part-Time/ Permanent
Flexible engagement structures tailored to your needs and timeline
Start a Conversation
Thank you for taking the time to review my work.
I look forward to the possibility of collaborating with you and contributing to your digital success.